The Innocent Big Knit

Over the past couple of months I’ve become obsessed with knitting and crochet (I’ll explain why in a future post!) so when I spotted that Innocent Smoothies are once again running their Big Knit campaign I contacted them and asked for their press release so that I could share the details on my blog.

Of course family life can often get in the way of blogging so it has taken me a while to actually get this post on the go (meaning there is only just a little over two weeks to get your little hats knitted and in the post!) but believe me when I tell you it doesn’t take long at all to knit a little hat. I am a beginner (having only learnt a couple of weeks ago!) and if I can manage it, so can you!

The innocent Big Knit in aid of Age Action is back with a bang and needs the public to knit 80,000 knitted hats.  innocent and Age Action want the nation to stitch together and start knitting from now until the end of November.  The people of Ireland are being urged to knit a little hat to reach the target and help raise essential funds for Age Action Ireland.  The woolly hats will sit on bottles of innocent smoothies and sold in shops nationwide. For every woolly hat wearing smoothie sold, innocent will give 25 cent to Age Action Ireland to help keep older people warm during winter.

Since 2008, the innocent Big Knit and the generous Irish have helped raise over €60,000 for Age Action and knitted over 180,000 little woolly beauties with designs ranging from a classic bobble hat to Jedward hats and Santa hats.  This year innocent urges everyone to cast on and help knit 80,000 little woolly hats to raise €20,000 and much needed awareness for Age Action.



and here’s a little video those lovely folks at innocent have put together to help get you started 🙂



Everyone can get involved from novice to champion knitters. For more information, knitting instructions and a variety of knitting patterns visit



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